The new Gufram flagship store in Beijing

Gufram Flagship Store
@ B1 North Taikoo Li, Sanlitun
Beijing

‍‍Gufram, the Italian design brand known worldwide for carrying on the spirit of Radical Design, is proud to announce the opening of its first gallery in China. The space, located in the B1 area of the Taikoo Li mall in Sanlitun - Beijing, welcomes visitors to an astonishing surreal setting featuring both historical and contemporary Radical Design icons. Gufram Gallery is supported by Global Design Distribution, Gufram’s exclusive distributor for Great China. The new Gufram flagship store in Beijing celebrates the history of the brand as well as its contemporary radical creations through a set up designed as a metaphysical Italian porched square.

Arches and columns create a surreal setting where the brand’s domestic sculpture can be exalted. The concept behind the architecture of the store is the idea of an ever-changing setting: although the real protagonists of the store are the pieces themselves, changing every three months, the architecture of the store will be adapted accordingly, using colours and graphics to enrich the walls and floors, while a central stage will host performances and events. The first set up presented in Beijing features Gufram’s most renowned icons through which the brand enhances the contemporaneity of Radical Design through an innovative and out-of-the-box approach to the theme.